Businesses with unexpected ties to sports organisations

If you hope to understand more about how businesses can be connected to sports teams, then you should keep on reading.


Sport provides a great amount of sponsorship chances for any business that wants to enter into this sector of marketing and advertising. The advantage of this form of advertising is that there are games every weekend, frequent news stories following players and clubs, but likewise a great number of forms of marketing and advertising accessible. Within all the kinds of advertising about the most well-known is to sponsor a club’s football shirt. The team does not receive money directly from the sale of soccer tops, alternatively they get compensated by the sponsors for the right to sponsor a shirt with the clubs logos on; so it is vital that the team gain sponsorship from a large brand name, to pull in a huge brand the club must sell as so many jersey's as possible. This form of advertising is not limited to just football, it is common in almost all sports for a shirt to contain a minimum of one sponsor, the exception being national teams tops which are not endorsed by any brand names. There are other large kinds of marketing and advertising in sports, and one of them being the sponsorship of whole leagues, and this is some thing the Telecom Italia board decided to do, through its sponsorship of the primary Italian division.

There are businesses that have been directly involved in the formation or establishment of football clubs or some other sporting organisations. Some firms will form athletic or sports teams for their staff so that they can keep fit and get a fantastic amount of exercise in. This was more common in the earlier part of the 20th century, and so there are quite a few sports teams that were built in this period. The practice has also occurred later in the century, and it also occurs all around the world; in Japan the Honda board supported the creation of a football club which now plays in the 4th division of the Japanese division system. There are other clubs developed through businesses in Europe, with one of the most effective coming from the Netherlands. In so many instances the team will have a sports logo that it similar to the company that’s built it, or the club will wear a kit that includes the company’s colours.

A sports organisation’s ground or stadium is both the literal and metaphorical home of the team or team. Being such an integral aspect of the organisation, the name of the ground means an awful lot to the fans, so when a firm sponsors a ground it is a huge deal. The Etihad Airways board of directors, who are heavily involved with a soccer team in the north of England, have sponsored both the clubs football tops but also the club’s ground. By sponsoring such a considerable team, it gives the brand the gravitas and significance any company would long for.

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